WELL PEOPLE
e.l.f. beauty is committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals.
POSITION OVERVIEW —
I create graphics for e.l.f. Beauty’s brands: e.l.f. Cosmetics, W3LL People, and Keys Soulcare.
MY ROLE —
Production Artist
Project Management
PROGRAMS USED —
InDesign
Illustrator
Google Suite
Wrike
VISUAL MERCHANDISING —
Bullnoses
Bullnoses, Also known as shelf strips, are key points of sale for customers. Each graphic has to have all of the correct information to ensure everyone finds what they are looking for.
Working with the design team, it is our job to produce the graphics on Adobe. We work with copy and digital assets to implement a new design for each retailer or brands’ need.
Using the planogram provided by the sales team as our guide, we produce shelf strips and signs based on the dielines and dimensions requested. Every product is measured and we use those sizes to place each product.
Each piece is reviewed thoroughly by multiple channels to make sure everything is perfect down to the pixel.
