CLOUD
Furniture Workshops
Cloud is a chic studio space for creatives to bring their dreams to life. Community driven workshops allow for infinite growth creatively.
PROJECT OVERVIEW —
This design direction has strong bold typography and fun graphic elements to balance the design-forward aesthetic with a more welcoming vibe. The color palette is all neutrals allowing for the graphic elements and type to speak for themselves
PROGRAMS USED —
Figma
Illustrator
Photoshop
BRANDING —
Color
This palette is primarily industrial neutral tones with added natural earthy hues. Black & White serve as the hero colors. Cream, Light Grey, Dark Grey are all inspired by scenes of city life. Sand, Olive and Pewter ground the primary palette with organic colors found in nature.
Logo & Graphic
A bold san serif mixed with a modern monospace font sets the groundwork for a modern design style.
Typography
Subheading
Typeface: Euclid Circular
Weight: Bold
Heading
Typeface: Euclid Mono
Weight: Regular
Body
Typeface: Euclid Circular
Weight: Regular
Typography Palette
Combining two similar typefaces with rounded lines, allows the design-forward aesthetic to be approachable to all customers. Euclid Mono has a lot of personality which is great for headline copy, while Euclid Circular is easy to read quickly at all sizes.
SOCIAL MEDIA
Instagram Grid
WEBSITE
Landing Page
PACKAGING
Furniture Polish